Ads that pay for themselves.

A US probate law firm running roughly $100K a month, built as seven city accounts under one manager account: Houston, Dallas, San Antonio, Austin, El Paso, Corpus Christi and Fort Worth. Restructured to deliver a 65.7% reduction in cost per conversion and a 188% increase in lead volume. The account's all time view reads $1.44M, 17.2K conversions at a 10.77% conversion rate, which is about $84 a conversion. Every call is logged with its city and keyword, so each city's budget answers to its own cost per conversion rather than to a blended average.

THE ACCOUNT, ACROSS TIME

I inherited this account running at about $91,000 a month and took it to $287,000. $2,010,152.62 through it in seven months across 86 campaigns, against 58.3M impressions, 6.37M people reached and 1,125,284 link clicks at $1.79 a click. Tripling what an account absorbs every month usually means the cost per lead runs away from you. Here it moved about $10.

BEFORE / AFTER FEB 13 TO SEP 13 2026 VS JUL 15 2025 TO FEB 12 2026 · SAME ACCOUNT, 86 CAMPAIGNS

AMOUNT SPENT $639,511 → $2,010,153 +214.3%

SPEND / MONTH $91,359 → $287,165 +214.3%

LEADS, LARGEST CAMPAIGN 322 → 4,854 +1,407.5%

COST PER LEAD, SAME $48.44 → $58.81 +21.4%

Two equal seven month windows, mine against the one immediately before it. Read the bottom two rows together: the largest campaign produced fifteen times the leads and paid about $10 more for each one. That is what buying three times the volume costs, and it is the trade rather than a caveat.

Inherited an underperforming account. Rebuilt the Shopping and Performance Max architecture and refined bidding signals. In 77 days impressions grew 85%, clicks 73%, conversions rose 189%, and conversion value went from roughly $12,986 to $30,831 at 4.48x ROAS on $6,886 in spend.

€20,197 in Shopping and Performance Max spend returned €291,593 in conversion value across 46,529 clicks and 1,495 conversions. The strongest ROAS account in the portfolio, built on feed quality and campaign architecture rather than budget.

A long-running search account scaled past $884,751 in spend, structured as 63 campaigns split by niche. 10.7M impressions and 56,218 clicks produced 4,666 conversions while holding one strategy over a multi-year period.

Rs 6.2M in Meta ad spend scaled into Rs 40.5M in revenue and 2,296 website purchases, running multiple CBO campaigns simultaneously without letting blended return slip.

A brand new Meta account for a tax mentorship and academy, no pixel history and no past learnings. Two CBO campaigns, one lead form and one webinar funnel, produced 118 form leads in 12 days on $357.50 in spend at $3.03 per lead. 13 of those leads have converted so far.

€41,180 in Shopping budget scaled into €211,898 in conversion value across 88,218 clicks, structured across Shopping and Performance Max with separate bidding strategies per intent tier.

Unified Meta and Google into one acquisition system. £1,574 in Google spend returned £12,142 at £4.90 CPA across 250+ conversions, while Meta returned $9,977 on $3,581 at 2.79x.

CHF13,614 in spend generated CHF58,651 in revenue with 1,934 conversions at CHF7.04 per conversion, one of the lowest CPAs across all managed accounts.

A $2.27K Google Search budget produced 188 qualified patient leads at $12.07 per acquisition, with a 5.39% CTR driven by tight ad-to-landing-page relevance.

Segmented generic product searches from branded terms for a corporate merchandise distributor, turning $2,392 in spend into 26 high-value quote requests and inbound calls. Branded traffic ran at a 23.91% CTR against 6.14% account-wide.

Took over a roofing contractor's Meta account from a previous agency in August 2026. Their best campaign, on lead forms, had produced 69 leads at $69.87 each, and their landing page campaign 44 at $125.75. Rebuilt as one campaign on instant forms with new creative, the same account produced 71 leads at $27.49 each by 20 October, on $1,951.86.