Google and Meta ads for e-commerce & D2C brands
Online stores & D2C brands on Google Shopping, Performance Max and Meta, judged on revenue against spend, with the tracking checked against the store's own orders, because the ad platform's count is not the sale.
Every e-commerce account in the portfolio
6 accounts
Inherited an underperforming account. Rebuilt the Shopping and Performance Max architecture and refined bidding signals. In 77 days impressions grew 85%, clicks 73%, conversions rose 189%, and conversion value went from roughly $12,986 to $30,831 at 4.48x ROAS on $6,886 in spend.
CTR dipped because I cut the broad match and low intent placements that were buying the clicks. Conversion rate more than doubled on the traffic that was left.
€20,197 in Shopping and Performance Max spend returned €291,593 in conversion value across 46,529 clicks and 1,495 conversions. The strongest ROAS account in the portfolio, built on feed quality and campaign architecture rather than budget.
Rs 6.2M in Meta ad spend scaled into Rs 40.5M in revenue and 2,296 website purchases, running multiple CBO campaigns simultaneously without letting blended return slip.
€41,180 in Shopping budget scaled into €211,898 in conversion value across 88,218 clicks, structured across Shopping and Performance Max with separate bidding strategies per intent tier.
Unified Meta and Google into one acquisition system. £1,574 in Google spend returned £12,142 at £4.90 CPA across 250+ conversions, while Meta returned $9,977 on $3,581 at 2.79x.
CHF13,614 in spend generated CHF58,651 in revenue with 1,934 conversions at CHF7.04 per conversion, one of the lowest CPAs across all managed accounts.
What changes in your account
Feeds before bids
Product titles, attributes and disapprovals fixed in Merchant Center first. Shopping and Performance Max can only show what the feed tells them.
Shopping and Performance Max split by intent
Best sellers, long tail and brand searches kept apart, so the budget goes where the return is rather than where the clicks are cheap.
Meta for discovery and retargeting
Creative tested in rounds, with the Conversions API sending purchases server side so the pixel and the store agree.
Revenue that matches the backend
Ad platform revenue lined up against store orders every month. Over a 10% gap, something is counting twice or counting the wrong event.
Start with a FREE account teardown
Thirty minutes, inside your account, with you watching. No pitch deck and nothing to sign. Here is what happens after you book.
- 01 The 30 minute teardown I go through your account live and you keep the list of what is costing you most, whether or not we work together.
- 02 A written plan within 14 days What is broken, what it is costing you a month, and what I fix first, in that order.
- 03 Tracking fixed in weeks one and two Calls, forms and signed jobs counted properly before any budget moves, so you can see the truth in your own dashboard.
- 04 Results read in weeks three to six Once the bidding has clean signal to learn from. Rolling monthly after that, thirty days notice either way.