What the free account teardown covers
Thirty minutes on a call, inside your account, with you watching. You leave with the three things costing you the most, in order, whether or not we work together.
The eight things I check
CHECKWHAT I LOOK ATWHAT IT OFTEN SHOWS
Conversion actions
Which actions count as a conversion, and whether each one fires once.
Events firing twice, or a page view counted as a lead, so the account looks cheaper per lead than it really is.
Call tracking
Whether calls are counted at all, and from what call length.
Every short hang up counted as a lead, or no calls counted, which leaves the bidding blind to the best leads.
Search terms
The actual searches the money went to, not the keywords on the list.
Spend on jobs you do not do, places you do not serve, and people looking for free help or a job.
Campaign structure
How campaigns split by service, location and brand.
Brand searches mixed in with everything else, taking credit for people who were already looking for you.
Bidding and budget
The bid strategy against how many conversions the account actually has.
Automated bidding on too few conversions to learn from, or the budget capped on the campaign that produces.
Location and schedule
Where and when the ads are allowed to show.
Ads shown outside the service area, or switched off on the days people actually call.
Landing page and form
The page each ad sends people to, on a phone.
A slow page, a form that asks too much, or a phone number you cannot tap.
Lead follow up
How fast a new lead hears back, and from whom.
Leads sitting for hours before anyone replies, which is where a lot of paid leads are lost.
What you leave with
Three findings, in order
The three things costing you the most, with roughly what each one costs a month and what fixing it takes.
The list is yours
Act on it yourself, with your current agency, or with me. Nothing about the call commits you to anything.
A straight answer
If the account is in good shape, I will say so. If it is not a fit for what I do, I will say that too.
Not running ads yet?
Book the same call. We look at your goals, your numbers and your site, and I tell you what it takes to start.
Start with a FREE account teardown
Thirty minutes, inside your account, with you watching. No pitch deck and nothing to sign. Here is what happens after you book.
- 01 The 30 minute teardown I go through your account live and you keep the list of what is costing you most, whether or not we work together.
- 02 A written plan within 14 days What is broken, what it is costing you a month, and what I fix first, in that order.
- 03 Tracking fixed in weeks one and two Calls, forms and signed jobs counted properly before any budget moves, so you can see the truth in your own dashboard.
- 04 Results read in weeks three to six Once the bidding has clean signal to learn from. Rolling monthly after that, thirty days notice either way.