Notes
What I am seeing in accounts. Written for people spending their own money on ads.
26 Oct 2026
Why a law firm’s Google Ads should run one account per city
A probate firm with seven city accounts: blended it paid about $84 a conversion, split it ranged from $65 to $146. How to check your own firm in a minute.
26 Oct 2026On Target ROAS, a value that never varies gives Google nothing to rank
Divide conversion value by conversions for each of the last 30 days. If it is the same number every day, you are paying for value bidding and getting a count.
26 Oct 2026Your ad account and your backend should agree within 10%
Line up Google Ads or Meta conversions against your own orders or booked leads for the same 30 days. Over a 10% gap, something is counting twice or counting the wrong event.
10 Aug 2026Hello world!
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