INSURANCE / USA
INSURANCE / USA $2.01M IN 7 MONTHS
$2.01M IN 7 MONTHS
I inherited this account running at about $91,000 a month and took it to $287,000. $2,010,152.62 through it in seven months across 86 campaigns, against 58.3M impressions, 6.37M people reached and 1,125,284 link clicks at $1.79 a click. Tripling what an account absorbs every month usually means the cost per lead runs away from you. Here it moved about $10.
SPEND
$2.01M
MONTHS
7
IMPRESSIONS
58.3M
META ADS · COST CAP · DYNAMIC · CREATIVE COHORT TESTING
BEFORE / AFTER
FEB 13 TO SEP 13 2026 VS JUL 15 2025 TO FEB 12 2026 · SAME ACCOUNT, 86 CAMPAIGNS
AMOUNT SPENT
$639,511
→
$2,010,153
+214.3%
SPEND / MONTH
$91,359
→
$287,165
+214.3%
LEADS, LARGEST CAMPAIGN
322
→
4,854
+1,407.5%
COST PER LEAD, SAME
$48.44
→
$58.81
+21.4%
Two equal seven month windows, mine against the one immediately before it. Read the bottom two rows together: the largest campaign produced fifteen times the leads and paid about $10 more for each one. That is what buying three times the volume costs, and it is the trade rather than a caveat.