CASE 13 ROOFING / USA
ROOFING / USA $27.49 PER LEAD
$27.49 PER LEAD
Took over a roofing contractor’s Meta account from a previous agency in August 2026. Their best campaign, on lead forms, had produced 69 leads at $69.87 each, and their landing page campaign 44 at $125.75. Rebuilt as one campaign on instant forms with new creative, the same account produced 71 leads at $27.49 each by 20 October, on $1,951.86.
LEADS
71
COST PER LEAD
$27.49
SPEND
$1,951.86
META ADS · ABO · INSTANT FORMS · CREATIVE TESTING
BEFORE / AFTER
EACH CAMPAIGN'S LIFETIME, SAME AD ACCOUNT · ADS MANAGER TO 20 OCT 2026
COST PER LEAD
$69.87
→
$27.49
-60.7%
LEADS
69
→
71
+2.9%
SPEND
$4,821.00
→
$1,951.86
-59.5%
The previous agency's best campaign against mine, in the same ad account. The two ran for different lengths of time, so read the cost per lead, not the totals: about 40% of the spend bought slightly more leads.