Process
How an account gets from where it is to where it should be. Five stages, run in this order every time, because the order is most of the result.
05 / HOW I WORK
AUDIT
Two days inside the account. Structure, search terms, conversion actions, tag firing, attribution window. I come back with what is broken, what it is costing you monthly, and what I would fix first.
TRACKING
Before any budget moves. Server-side tagging, deduplicated events, values passed on every conversion. You cannot optimize toward revenue you never sent back to the platform.
REBUILD
Campaigns rearchitected by intent tier and margin, landing pages and forms rebuilt around the offer, conversion actions mapped to money. Traffic is only worth what the page converts, so CRO happens here, not after launch.
LAUNCH
Controlled spend, clean signal, and a learning window nobody panics through. I do not touch bids for the first two weeks. That patience is most of the result.
COMPOUND
Weekly search term and placement hygiene, creative rotation, budget pushed toward what is closing rather than what is converting. This is where a 4x becomes a 15x.
05 / HOW I WORK
AUDIT
Two days inside the account. Structure, search terms, conversion actions, tag firing, attribution window. I come back with what is broken, what it is costing you monthly, and what I would fix first.
TRACKING
Before any budget moves. Server-side tagging, deduplicated events, values passed on every conversion. You cannot optimize toward revenue you never sent back to the platform.
REBUILD
Campaigns rearchitected by intent tier and margin, landing pages and forms rebuilt around the offer, conversion actions mapped to money. Traffic is only worth what the page converts, so CRO happens here, not after launch.
LAUNCH
Controlled spend, clean signal, and a learning window nobody panics through. I do not touch bids for the first two weeks. That patience is most of the result.
COMPOUND
Weekly search term and placement hygiene, creative rotation, budget pushed toward what is closing rather than what is converting. This is where a 4x becomes a 15x.