E-COMMERCE / TURNAROUND
E-COMMERCE / TURNAROUND +189% CONVERSIONS
+189% CONVERSIONS
Inherited an underperforming account. Rebuilt the Shopping and Performance Max architecture and refined bidding signals. In 77 days impressions grew 85%, clicks 73%, conversions rose 189%, and conversion value went from roughly $12,986 to $30,831 at 4.48x ROAS on $6,886 in spend.
DAYS
77
ROAS
4.48x
CONVERSIONS
226
GOOGLE SHOPPING · PERFORMANCE MAX · FEED REBUILD
BEFORE / AFTER
77 DAYS VS THE PRIOR 77 · ALL ENABLED CAMPAIGNS
CONV. RATE
1.04%
→
2.25%
+116.8%
ROAS
3.34x
→
4.48x
+34.2%
AD SPEND
$3,893
→
$6,886
+76.9%
CTR
1.87%
→
1.75%
-6.5%
CTR dipped because I cut the broad match and low intent placements that were buying the clicks. Conversion rate more than doubled on the traffic that was left.